We only use non-toxic, non-irritating, vegan ingredients in our products and we never ever test on animals. There's never any transfer to my face mask, which is really all I can ask for these days," she adds. ABOUT FAQ Clean beauty, non-toxic makeup. "My favorite part is that once it's applied - I use my fingers to buff it in - it doesn't budge. Its everything you love about a juicy gloss. She found the coverage is so good - not too heavy but still enough to conceal redness and the occasional breakout - that she can skip concealer completely. Tower 28 ShineOn Milky Lip Jelly Or split into 4x interest-free Description. Regardless, I only need a small squirt or two of the lightweight formula to cover my entire face in a thinly veiled, satin finish." I shade-matched to the second lightest shade in the lineup, Larchmont, but I could have gone a little darker, thanks to the warm-weather glow I picked up during the summer months. "When I first got my hands on Tower 28's SunnyDays Tinted Moisturizer, I was so excited. "I'm not much of a foundation person - it's much too heavy for my sensitive skin - but man, do I love a tinted moisturizer," says associate beauty director Sarah Kinonen. Since the texture is remarkably light and creamy, additional coverage on my red zone did not irritate my skin or dry it out, eliminating any concerns about creases and cakey laugh lines as the day went on.Īssociate digital beauty director Sarah Kinonen wears the shade Fairfax. I used a damp makeup sponge for light coverage on my entire face, adding an extra dot or two of product where my redness shines through. (We've all been there with the first squeeze shooting out and wasting product.) The shade Point Dune is spot-on for my warm, olive-tone skin. It's clear, which makes it easy to see and control how much product is coming out. Once SunnyDays was in my possession, I unscrewed the lid from its squeezable tube, admiring the long, transparent, applicator tip. "We actually tried for a higher SPF but couldn't do it without sacrificing white cast or blendability," she says, after landing on the dermatologist-recommended SPF 30. Liu felt the same way when formulating SunnyDays. And because I was brought up where the sun always shines, sunscreen in both my makeup and skin-care routine is an absolute must. I was born and raised in sunny California, so I have a soft spot for things that remind me of home, and I love the product and shade names, like Silver Lake, Venice, and Topanga. The wait list opened two weeks prior to SunnyDays' official launch date and more than 2,500 customers eagerly signed up. "I knew our community needed it and it didn't exist on the market," Liu says. Liu was determined to create the first tinted sunscreen foundation gentle enough to receive the National Eczema Association's Seal of Acceptance, which it now has. Ellen Marmur, M.D., a board-certified dermatologist in New York City, defines this as "discolored or darkened for a variety of reasons, such as sun damage or acne scarring." Highlighting the challenges faced by those with conditions like eczema and acne, she says, "SPF protection is needed since sun damage can lead to scarring" and hyperpigmentation. "It made it tricky to find the perfect formula without irritating skin or leaving a white cast," Liu recalls. If you’ve been itching (no pun intended) to try the brand for yourself and aren’t sure where to start, I tried and tested every Tower 28 product to see what’s really worth the hype.Before SunnyDays, Tower 28 founder Amy Liu, who has sensitive skin, went through many trials with often-irritating chemical sunscreens and hard-to-blend mineral sunscreens. Even celebs like Hailey Bieber, Khloe Kardashian and Olivia Rodrigo are hooked on its sensitive skin-friendly beauty products. From the mascara and the lip gloss to the derm-approved serum and facial mist-Tower 28 hits every time (and it's all W+G editor-approved). We’ll talk more about that in a second, but let’s just say the internet is obsessed. The Santa Monica-based beauty brand is one of the few lines specially developed for sensitive skin, which is why it’s the only beauty brand to earn the association’s seal of acceptance on select products. While plenty of us have overhauled our skin-care routines in search of gentle, sensitive skin-friendly products-we’re not giving our makeup bags the same treatment. Happy shopping! Explore the SHOPĪccording to a recent study, over 71 percent of adults say they have some form of sensitive skin. While our editors independently select these products, making a purchase through our links may earn Well+Good a commission. Tampa-based Ally Capital Group plans to build a 28-story tower at the site of the Exchange Hotel in downtown St. With the Well+Good SHOP, our editors put their years of know-how to work in order to pick products (from skin care to self care and beyond) they’re betting you’ll love.
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